#StopDropSelfieForMS The ALS Ice Bucket Challenge was, plain and simple, a huge success. It was booming on various social media platforms, with millions of posts on Twitter, Instagram, Vine and Facebook. Not only has it raised more than $100 million for ALS, the progressive neurodegenerative disorder that affects nerve cells in the brain and the[…]
A Selfie for a Cause
By admin Campaigns Oct 20, 2014
Firstly, what is a Search Engine? A Search Engine is a tool that is web-based which enables users to find any information on the World Wide networking system. The most popular Search Engine is Google, but there are others such as Yahoo, MSN, Bing, etc. They perform two main functions: 1. Indexing and Organizing Data 2. Handling[…]
Defining Your Audience
By admin SMD102, Social Media Oct 16, 2014
Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do[…]
Social Media Targets
By admin SMD102, Social Media Oct 08, 2014
Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now[…]
Katy Perry is known for her funky and over-the-top outfits, and her catchy, pop songs like “California Girls” or “I Kissed a Girl”. Her success did not come easy, as she had record deals fall apart but in 2007 she was signed with Capitol and her career was launched after releasing “I Kissed a Girl”.[…]
Network Connections
By admin SMD102, Social Media Sep 24, 2014
When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War Strategies and tactics are crucial necessities when it comes to the success of your business or non-profit organization. But these two terms often get misunderstood and thus the brand fails at reaching[…]
Social Media is a widespread platform that offers engagement between a person and another. The articles, listed below, include tips and techniques on how to engage using social media. Starting with Andrew Pressault, his article gives solid advice on how to engage with customers and build a brand which will help gain traction and start conversation[…]