Last week on May 19th, I was given the opportunity to attend Internet Day 2015, hosted by Ad Club, in Toronto. The topic revolved around, “What’s Old is New Again” and speakers from Etsy, Airbnb, Vanhawks and Twitter joined the conference and talked about how their companies have digitally transformed the way we all live[…]
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SM Tips
10 Fundamentals for Creative Strategy
By admin Habits, SM Tips, Social Media, Social Platforms May 24, 2015
Created Content Vs. Curated Content
By admin Habits, Slider Posts, SM Tips, Social Platforms Mar 13, 2015
Picture taken from iSpionage. Marketers, brands, CEO’s, teenagers, your neighbour, your grandmother and yourself, and maybe even your dog somehow, share’s content online. Whether you tweet about a song your listening to, share a video on Facebook or you take a picture of your lunch and post it on Instagram, this is content that is[…]
You spend most of your day, if not all, on social media. That’s your job, that’s your passion and that’s your lifestyle. You hop from platform to platform, checking analytics, curating and creating content, planning ahead and performing the typical tasks of a social media manager. But what do your mornings consist of? Here are[…]
Every marketer should know the best and worst times to post on social media. I tried some A/B testing using different platforms and different times and saw huge differences. Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. So that’s why I compiled[…]
10 Rules of Effective Communication
By admin Habits, Slider Posts, SM Tips, Social Media Feb 17, 2015
If you’re a digital/social media marketer or a blogger, you should have these 10 rules down packed. These are crucial when it comes to social communication and how you can spread a message online. Dr. Frank Luntz wrote a book in 2007 called, “Words That Work. It’s Not What You Say, It’s What People Hear,”[…]
What’s So Different B/W a Community Manager & a Social Media Manager?
By admin Habits, Slider Posts, SM Tips, Social Media Feb 12, 2015
Have you ever wondered what exactly a Community Manager does? How about a Social Media Manager? Aren’t they the same thing? The answer is no! Even though there are similar duties, there’s a fine line that separates and characterizes these positions. As more organizations build online customer communities, the lines between community and social media have begun to[…]
Don’t Be A Robo-Brand – Humanize Your Brand!
By admin SM Tips, Social Media, Social Platforms Jan 27, 2015
There are so many myths out there about social media marketing and theres specifically one that I see brands still follow – speaking in a corporate/robotic language. Maybe in traditional marketing tactics it worked, but not when it comes to social media. It’s 2015! Social media is an online space where humans connect with other[…]
Facebook’s Algorithm Change – What it Means for Your Brand
By admin SM Tips, Social Media, Social Platforms Jan 11, 2015
The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our[…]
It’s obvious that Twitter is a great platform to be utilized by businesses, government agencies or non-profit organizations to promote their brands. They soon learned how hard it was to keep up with the large amounts of followers – and in came automated direct messages (automated DM’s) from third party applications like Tweetadder or Vicconsult. Every[…]
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