Content strategies are crucial for the success of any social media campaigns by either a business, non-profit or government agency. What is a content strategy? A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer[…]
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SMD102
Defining Your Audience
By admin SMD102, Social Media Oct 16, 2014
Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do[…]
Social Media Targets
By admin SMD102, Social Media Oct 08, 2014
Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now[…]
Network Connections
By admin SMD102, Social Media Sep 24, 2014
When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out,[…]
Social Media is a widespread platform that offers engagement between a person and another. The articles, listed below, include tips and techniques on how to engage using social media. Starting with Andrew Pressault, his article gives solid advice on how to engage with customers and build a brand which will help gain traction and start conversation[…]