Think working from home is a great option for you? Okay, I must admit, I LOVE working from home. But it’s not as easy as you think. “You got the life” – is what I hear from my friends and family all the time, but little do they know, there comes challenges. It definitely has[…]
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Social Media
Working From Home Isn’t As Easy As You Think It Is
By admin SM Tips, Social Media, Uncategorized Sep 25, 2015
In my last blog post, I outlined the benefits of participating in Twitter Chats and why they should matter do you, your brand or your business. But I received many questions on how to join in a Twitter Chat and how to keep your cool during one. If you’re new at Twitter or Twitter Chats, they can[…]
Anyone reading this right now should know how much I love Twitter Chats. Well… I LOVE THEM! I think it’s a bit of an obsession now. You know you’re a Twitter-Chat junkie when you actually get really really sad that its only Sunday and your fav Twitter Chat isn’t until Thursday. Twitter Chats are a[…]
Hashtag – (on social media sites such as Twitter) a word or short phrase preceded by a hash or pound sign (#) and used to find and identify messages on a specific topic. Hash-hole – an internet user found on social media sites who #type #like #this #plus #more. Most of the things that happen around[…]
10 Fundamentals for Creative Strategy
By admin Habits, SM Tips, Social Media, Social Platforms May 24, 2015
Last week on May 19th, I was given the opportunity to attend Internet Day 2015, hosted by Ad Club, in Toronto. The topic revolved around, “What’s Old is New Again” and speakers from Etsy, Airbnb, Vanhawks and Twitter joined the conference and talked about how their companies have digitally transformed the way we all live[…]
Every marketer should know the best and worst times to post on social media. I tried some A/B testing using different platforms and different times and saw huge differences. Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. So that’s why I compiled[…]
10 Rules of Effective Communication
By admin Habits, Slider Posts, SM Tips, Social Media Feb 17, 2015
If you’re a digital/social media marketer or a blogger, you should have these 10 rules down packed. These are crucial when it comes to social communication and how you can spread a message online. Dr. Frank Luntz wrote a book in 2007 called, “Words That Work. It’s Not What You Say, It’s What People Hear,”[…]
What’s So Different B/W a Community Manager & a Social Media Manager?
By admin Habits, Slider Posts, SM Tips, Social Media Feb 12, 2015
Have you ever wondered what exactly a Community Manager does? How about a Social Media Manager? Aren’t they the same thing? The answer is no! Even though there are similar duties, there’s a fine line that separates and characterizes these positions. As more organizations build online customer communities, the lines between community and social media have begun to[…]
Don’t Be A Robo-Brand – Humanize Your Brand!
By admin SM Tips, Social Media, Social Platforms Jan 27, 2015
There are so many myths out there about social media marketing and theres specifically one that I see brands still follow – speaking in a corporate/robotic language. Maybe in traditional marketing tactics it worked, but not when it comes to social media. It’s 2015! Social media is an online space where humans connect with other[…]
Facebook’s Algorithm Change – What it Means for Your Brand
By admin SM Tips, Social Media, Social Platforms Jan 11, 2015
The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our[…]