You spend most of your day, if not all, on social media. That’s your job, that’s your passion and that’s your lifestyle. You hop from platform to platform, checking analytics, curating and creating content, planning ahead and performing the typical tasks of a social media manager. But what do your mornings consist of? Here are[…]
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Every marketer should know the best and worst times to post on social media. I tried some A/B testing using different platforms and different times and saw huge differences. Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. So that’s why I compiled[…]
10 Rules of Effective Communication
By admin Habits, Slider Posts, SM Tips, Social Media Feb 17, 2015
If you’re a digital/social media marketer or a blogger, you should have these 10 rules down packed. These are crucial when it comes to social communication and how you can spread a message online. Dr. Frank Luntz wrote a book in 2007 called, “Words That Work. It’s Not What You Say, It’s What People Hear,”[…]
What’s So Different B/W a Community Manager & a Social Media Manager?
By admin Habits, Slider Posts, SM Tips, Social Media Feb 12, 2015
Have you ever wondered what exactly a Community Manager does? How about a Social Media Manager? Aren’t they the same thing? The answer is no! Even though there are similar duties, there’s a fine line that separates and characterizes these positions. As more organizations build online customer communities, the lines between community and social media have begun to[…]
Don’t Be A Robo-Brand – Humanize Your Brand!
By admin SM Tips, Social Media, Social Platforms Jan 27, 2015
There are so many myths out there about social media marketing and theres specifically one that I see brands still follow – speaking in a corporate/robotic language. Maybe in traditional marketing tactics it worked, but not when it comes to social media. It’s 2015! Social media is an online space where humans connect with other[…]
Facebook’s Algorithm Change – What it Means for Your Brand
By admin SM Tips, Social Media, Social Platforms Jan 11, 2015
The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our[…]
It’s obvious that Twitter is a great platform to be utilized by businesses, government agencies or non-profit organizations to promote their brands. They soon learned how hard it was to keep up with the large amounts of followers – and in came automated direct messages (automated DM’s) from third party applications like Tweetadder or Vicconsult. Every[…]
Content strategies are crucial for the success of any social media campaigns by either a business, non-profit or government agency. What is a content strategy? A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer[…]
Every morning when I wake up, the first thing I do is grab my phone, swipe it open and look at any notifications. I scroll through emails, Instagram, Twitter, Facebook, text messages, etc, all still being half asleep, with one eye open. After getting out of bed and eating breakfast, I start my “social day”,[…]
A Selfie for a Cause
By admin Campaigns Oct 20, 2014
#StopDropSelfieForMS The ALS Ice Bucket Challenge was, plain and simple, a huge success. It was booming on various social media platforms, with millions of posts on Twitter, Instagram, Vine and Facebook. Not only has it raised more than $100 million for ALS, the progressive neurodegenerative disorder that affects nerve cells in the brain and the[…]