I’m not a huge fan of commercialized holidays that are built around economics and obligation.

That said, 

Why would I miss an opportunity to make Hilary feel special? 

Why would I miss an occasion to celebrate the gift of a wife (or significance other)?

The commercialized hubbub can be obnoxious. But I can’t cop-out and miss a moment to be intentional. 

How about you? 

If you have someone who would light up if you were intentional today, stop right now and make sure you have a plan. It doesn’t have to involve any money or eating out (too late for that). It can be a card, a picnic, a movie, a gift, a phone call, a gift of a future event (if it’s real)… Just something INTENTIONAL and THOUGHTFUL. Not because Hallmark says so. But because, why not? 

We’re grateful. Let’s show them.  

If you don’t have someone to celebrate on Valentine’s Day, then do something that you can’t do next year when your status changes. This year, you don’t have to be thoughtful… so do something thoughtless, or relaxing, or fun. Try not to resent the day. Just make it work for you! Next year might be more expensive—and 50% less about you.